Is Brand Licensing for You?

Licensing your brand to third parties is becoming increasingly important in today’s cutthroat business climate. Brand licensing allows companies to capitalize on the value and recognition of their brands through the sale of licensed goods and services. It’s not as easy as signing a contract and collecting royalties when you…

What is Brand Licensing?

Commercially, licensing a company’s brand name, image, or other forms of intellectual property (IP) is a common strategy for expanding a business’s reach and bringing in more money. Brand licensing, in its most basic form, is the practice of selling the rights to a company’s trademark or other intellectual property…