Category : Inbound Licensing

Authorities give NOVOMATIC the green light for Ainsworth investment

NOVOMATIC is the first Austrian gaming company to register in Las Vegas, Nevada – the largest Austrian investment in Australia is now ready for launch

All international regulatory confirmations are in place, allowing NOVOMATIC to move ahead with the acquisition of a 52 percent stake of the Australian gaming industry giant Ainsworth Game Technology Limited (AGT). The formal closing is planned for January 5, 2018. The approval involved intense scrutiny from multiple gaming boards, including in Australia, South America and the US. One of the authorities’ main tasks was to carry out comprehensive compliance checks, not just for NOVOMATIC itself, but also for all owners, Supervisory Board and Executive Board members.

“NOVOMATIC is now one of the few internationally active companies to have passed strict compliance checks from these international authorities. For this reason, a variety of independent licensing boards have said the deal can go ahead,” Harald Neumann, Chairman of the Executive Board at NOVOMATIC, is pleased to report. NOVOMATIC is particularly proud of its successful registration with the Nevada Gaming Control Board in Nevada, US, which required strict testing. NOVOMATIC is now the first Austrian company to register in the gaming metropolis of Las Vegas. Neumann confirms: “The compliance tests carried out as part of this registration were extremely thorough. They included all corporate divisions of NOVOMATIC AG.”

The purchase of shares in AGT at over EUR 300 million is, to date, the largest investment an Austrian company has ever made in Australia. “Our shares in Ainsworth are strategically very important for NOVOMATIC,” added Neumann. After all, the plan is to use this acquisition to increase market share in the US to about 10 percent over the next five years. In the long-term, NOVOMATIC may become the world market leader in the area of gaming technology.

Novomatic x From Dusk Till Dawn launch

In a brand licensing deal brokered by Word of Web, Novomatic is launching a slot machine game based on the cult movie classic “From Dusk Till Dawn”.

With a star studded cast of George Clooney, Quentin Tarantino, Salma Hayek, Harvey Kietel, Juliette Lewis and Danny Trejo, the slot game stays true to the movie and delivers an explosive adventure for the players on machines with the comfort of a V.I.P. chair on the luxury slot machine game cabintes NOVOSTAR® V.I.P. III and V.I.P. Lounge™.

The Novomatic Group is one of the biggest international producers and Europe’s undisputed no.1 in high-tech gaming technology, operating more than 260,000 gaming terminals in some 2,100 gaming operations as well as via rental concepts globally.

Get in touch with Word of Web for other brand licensing opportunities with Novomatic Group. We’re currently scheduling meetings for the G2E show in Vegas on Oct 3-5 where From Dusk Till Dawn will make its international debut!

The Simpsons x State Bicycle Co. launch!

  • The Simpsons x State Bicycle Co. launch!

In a brand licensing deal brokered by Word of Web, State Bicycle Co. is launching today a limited edition collaboration with the famous The Simpsons family.

The range consist of four themed collections and consist of bicycles, frames, bags, bar tapes, saddles, caps and other bicycle accessories that will be sold globally through, in their own stores and selected bicycle dealers. The range will also feature iconic themed jersey sets for sale around US holidays throughout the year.

A global bicycle manufacturer, distributor and retailer based in Tempe, AZ. Since State Bicycle Co.’s launch in 2009, it has become a leader in urban cycling. Backed by more than 10 years of industry expertise and business success State Bicycle Co. continues to grow the customer base by introducing quality bikes, well thought out geometry and well spec’d components at a honest price. State Bicycle Co. has a history of working with great brands such as The Hundreds, Wu-Tang Clan, Budweiser and Uber and continues to bring a quality product at an honest price to the urban bike culture.

Get in touch with Word of Web for other brand licensing opportunities with State Bicycle Co.

NOVOMATIC acquires British gaming operator Talarius

Further expansion of NOVOMATIC UK’s leading position in a core market: NOVOMATIC is now the largest AGC operator in the UK.

NOVOMATIC, Europe’s leading gaming technology group, has announced the acquisition of 100 percent of the shares of Talarius Ltd. With the closing of this transaction, NOVOMATIC continues its growth strategy and now employs more than 3,800 employees in its important core market, the UK.

“We have recognized the potential of Talarius and identified an opportunity for growth regarding the synergies stemming from the local infrastructure. With this transaction, we are able to further expand our market share in the UK, one of the largest European gaming markets”, said NOVOMATIC CEO Harald Neumann.

In the UK, Talarius operates more than 7,500 gaming terminals in 162 operations and employs around 1,000 staff. In 2015, Talarius achieved a turnover of around 65.5 million GBP. Following this transaction, NOVOMATIC is now the largest gaming operator in the segment “Adult Gaming Centers” in the UK.

Recently, the NOVOMATIC UK Group successfully completed an eight-month audit of the UK Gambling Commission. All companies of the Group have passed this audit with distinction.

First official DUFF beer launch in Europe

  • First official DUFF beer launch in Europe
  • First official DUFF beer launch in Europe

In a brand licensing deal brokered by Word of Web, United Breweries is launching DUFF Beer in a groundbreaking deal with FOX Consumer Products.

It’s for sale from June this year and 500ml cans and 33cl bottles will be available at retailers such as Globus, Billa, TESCO and Makro across Eastern Europe. The beer is brewed and manufactured in Europe according to the German Purity Law, a standard that has been around for more than 500 years.

United Breweries is a Czech company and has been manufacturing and distributing premium and craft beer for 15 years. It’s a young and dynamic company that aims to stand out in the beer market with unique projects.

Get in touch with Word of Web for other brand licensing opportunities with Unied Breweries.