Authorities give NOVOMATIC the green light for Ainsworth investment

NOVOMATIC is the first Austrian gaming company to register in Las Vegas, Nevada – the largest Austrian investment in Australia is now ready for launch

All international regulatory confirmations are in place, allowing NOVOMATIC to move ahead with the acquisition of a 52 percent stake of the Australian gaming industry giant Ainsworth Game Technology Limited (AGT). The formal closing is planned for January 5, 2018. The approval involved intense scrutiny from multiple gaming boards, including in Australia, South America and the US. One of the authorities’ main tasks was to carry out comprehensive compliance checks, not just for NOVOMATIC itself, but also for all owners, Supervisory Board and Executive Board members.

“NOVOMATIC is now one of the few internationally active companies to have passed strict compliance checks from these international authorities. For this reason, a variety of independent licensing boards have said the deal can go ahead,” Harald Neumann, Chairman of the Executive Board at NOVOMATIC, is pleased to report. NOVOMATIC is particularly proud of its successful registration with the Nevada Gaming Control Board in Nevada, US, which required strict testing. NOVOMATIC is now the first Austrian company to register in the gaming metropolis of Las Vegas. Neumann confirms: “The compliance tests carried out as part of this registration were extremely thorough. They included all corporate divisions of NOVOMATIC AG.”

The purchase of shares in AGT at over EUR 300 million is, to date, the largest investment an Austrian company has ever made in Australia. “Our shares in Ainsworth are strategically very important for NOVOMATIC,” added Neumann. After all, the plan is to use this acquisition to increase market share in the US to about 10 percent over the next five years. In the long-term, NOVOMATIC may become the world market leader in the area of gaming technology.

Novomatic x From Dusk Till Dawn launch

In a brand licensing deal brokered by Word of Web, Novomatic is launching a slot machine game based on the cult movie classic “From Dusk Till Dawn”.

With a star studded cast of George Clooney, Quentin Tarantino, Salma Hayek, Harvey Kietel, Juliette Lewis and Danny Trejo, the slot game stays true to the movie and delivers an explosive adventure for the players on machines with the comfort of a V.I.P. chair on the luxury slot machine game cabintes NOVOSTAR® V.I.P. III and V.I.P. Lounge™.

The Novomatic Group is one of the biggest international producers and Europe’s undisputed no.1 in high-tech gaming technology, operating more than 260,000 gaming terminals in some 2,100 gaming operations as well as via rental concepts globally.

Get in touch with Word of Web for other brand licensing opportunities with Novomatic Group. We’re currently scheduling meetings for the G2E show in Vegas on Oct 3-5 where From Dusk Till Dawn will make its international debut!

The Simpsons x State Bicycle Co. launch!

  • The Simpsons x State Bicycle Co. launch!

In a brand licensing deal brokered by Word of Web, State Bicycle Co. is launching today a limited edition collaboration with the famous The Simpsons family.

The range consist of four themed collections and consist of bicycles, frames, bags, bar tapes, saddles, caps and other bicycle accessories that will be sold globally through, in their own stores and selected bicycle dealers. The range will also feature iconic themed jersey sets for sale around US holidays throughout the year.

A global bicycle manufacturer, distributor and retailer based in Tempe, AZ. Since State Bicycle Co.’s launch in 2009, it has become a leader in urban cycling. Backed by more than 10 years of industry expertise and business success State Bicycle Co. continues to grow the customer base by introducing quality bikes, well thought out geometry and well spec’d components at a honest price. State Bicycle Co. has a history of working with great brands such as The Hundreds, Wu-Tang Clan, Budweiser and Uber and continues to bring a quality product at an honest price to the urban bike culture.

Get in touch with Word of Web for other brand licensing opportunities with State Bicycle Co.

Pantone Colour of the Year 2017 is revealed!

Color forecasters at the Pantone Color Institute have declared “greenery” as next year’s color of the year.

Although there is green in grass, leaves and apples, Pantone is specific about what counts as “greenery.”

The company describes it as “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”

“It’s the green that signals vitality, energy and warmth from the sun,” said Laurie Pressman, vice president with Pantone Color Institute.

The yellow-green color was largely picked because it represents rebirth and regeneration, Pressman said.

This 2018 Mercedes-AMG GT R (which goes on sale next year) is a shade of green called “AMG Green Hell Magno.”


She added that the hue is symbolic of “where we are in our lives and what we desire.”

“We are so submerged in our routines and tethered to devices, but we have a great desire to disconnect and replenish,” she said.

Pantone’s team around the world typically spends the year studying trends in fashion, consumer products, social media and technology. It looks for influences that best describe the current mood of society and picks a color to reflect those elements.

“We’re [even] looking at street art, animation, architecture, movies and headphones,” said Pressman. “We capture a snapshot of what’s being expressed through color.”

Sometimes more than one color makes sense. Pantone picked two colors for 2016: baby blue and dusty pink. The company called them “welcoming colors that fulfill our yearning for reassurance and security.


“More recently, green has stood out on fashion runways, in makeup and cars. For example, the “greenery” shade appeared on Mercedes and Skoda car models this year.

The green color also represents a growing movement around protecting nature.

“We’re more conscious about the environment and protecting the planet,” said Pressman.

With “greenery” as the chosen color of the year, brands will also want to get in on the trend with their packaging and products, from handbags to jewelry and housewares.


It happened when Pantone declared Tangerine Tango its 2012 color of the year.

“People said it would never work but we were dead on,” she said. “Tangerine is now a mainstream color.”

NOVOMATIC acquires British gaming operator Talarius

Further expansion of NOVOMATIC UK’s leading position in a core market: NOVOMATIC is now the largest AGC operator in the UK.

NOVOMATIC, Europe’s leading gaming technology group, has announced the acquisition of 100 percent of the shares of Talarius Ltd. With the closing of this transaction, NOVOMATIC continues its growth strategy and now employs more than 3,800 employees in its important core market, the UK.

“We have recognized the potential of Talarius and identified an opportunity for growth regarding the synergies stemming from the local infrastructure. With this transaction, we are able to further expand our market share in the UK, one of the largest European gaming markets”, said NOVOMATIC CEO Harald Neumann.

In the UK, Talarius operates more than 7,500 gaming terminals in 162 operations and employs around 1,000 staff. In 2015, Talarius achieved a turnover of around 65.5 million GBP. Following this transaction, NOVOMATIC is now the largest gaming operator in the segment “Adult Gaming Centers” in the UK.

Recently, the NOVOMATIC UK Group successfully completed an eight-month audit of the UK Gambling Commission. All companies of the Group have passed this audit with distinction.

First official DUFF beer launch in Europe

  • First official DUFF beer launch in Europe
  • First official DUFF beer launch in Europe

In a brand licensing deal brokered by Word of Web, United Breweries is launching DUFF Beer in a groundbreaking deal with FOX Consumer Products.

It’s for sale from June this year and 500ml cans and 33cl bottles will be available at retailers such as Globus, Billa, TESCO and Makro across Eastern Europe. The beer is brewed and manufactured in Europe according to the German Purity Law, a standard that has been around for more than 500 years.

United Breweries is a Czech company and has been manufacturing and distributing premium and craft beer for 15 years. It’s a young and dynamic company that aims to stand out in the beer market with unique projects.

Get in touch with Word of Web for other brand licensing opportunities with Unied Breweries.

Word of Web announces licensing success for Pusheen with new deals

“Pusheen’s universal appeal means we expect much more in the UK and similarly spectacular growth across many other markets which will soon be announced,” says Word of Web.

Pusheen the Cat has witnessed further licensing success for its campaign for 2016 with the addition of new licenses, according to the property’s global brand management firm Word of Web and UK agent Fluid World.

New stationary will be the first to market, including greeting cards starring Pusheen from Hype Associates. This new range is set to hit stores during mid-March, in independent gift, card and book stores.

In addition, licensed greeting cards vendor Gemma is planning to launch a range of standalone cards and miscellaneous occasion captions, as well as gift wrap.

The collection will be available from September this year in independent stores, as well as some High Street retailers.

Bluw will develop a Pusheen gift range featuring mugs, aprons, egg cups, plates, air fresheners and mini hot water bottles, which is due to hit stores in autumn/winter this year.

Lastly, Kinnerton is planning a range of seasonal chocolate treats, including Easter eggs, Advent calendars and special products that are being kept a secret.

Sarah Fletcher, general manager at Fluid World, said: “The sheer diversity of the categories in which Pusheen has attracted strong licensee interest is proof of the wide appeal of this charming and delightful brand. We are looking forward to adding to this fast-growing list in the months to come.”

Fuad Khan, founding director of Word of Web, added: “Fluid World has done a great job of building a strong UK licensing base for Pusheen – and this is only the start. Pusheen’s universal appeal means we expect much more in the UK and similarly spectacular growth across many other markets which will soon be announced.”

Link to article in

Pusheen gathers pace in apparel sector

Poetic Gem, Fashion Lab and Fashion UK all on board as UK drive hots up.

A trio of apparel partners have signed up for hotly tipped digital brand, Pusheen.

Word of Web and UK agent Fluid World are starting to ramp up UK activity around the property, welcoming on board Poetic Gem, Fashion Lab and Fashion UK.

Poetic Gem will launch its line this month into fashion retailers including ASOS, targeting the young adult female audience.

Fashion UK will follow in May/June, producing an exclusive apparel range for Marks & Spencer. The collection will consist of nightwear, daywear, underwear and socks, primarily targeting tweens and young teens.

Meanwhile, Fashion Lab is gearing up for an autumn/winter launch of daywear, nightwear and swimwear for older girls.

Other new additions to the UK licensing programme include confectionery, stationery, greeting cards, home textiles, toiletries, watches, ceramics, jewellery and accessories.

Sarah Fletcher, general manager at Fluid World, commented: “Pusheen has quickly become a leader among digital characters in the UK.

“The strength of this Pusheen offering in apparel – and a number of other categories – is a strong indication of the impression the brand has made on licensees, consumers and retailers alike.”

Fuad Khan, founding director of Word of Web, added: “Together with Fluid World, we have built a great line-up with best-in-class licensees – as this apparel selection makes clear.

“With roots in new media, Pusheen is proving that both the game plan for consumer products and the way brands connect with the consumers is changing.”

Link to article in Licensing Source

Ali Boulala closing the Stockholm Fashion Week

The new Swedish designer brand DRKN showed their A/W 2016 collection and Ali Boulala was the last man to walk the catwalk.