“Pusheen’s universal appeal means we expect much more in the UK and similarly spectacular growth across many other markets which will soon be announced,” says Word of Web.
Pusheen the Cat has witnessed further licensing success for its campaign for 2016 with the addition of new licenses, according to the property’s global brand management firm Word of Web and UK agent Fluid World.
New stationary will be the first to market, including greeting cards starring Pusheen from Hype Associates. This new range is set to hit stores during mid-March, in independent gift, card and book stores.
In addition, licensed greeting cards vendor Gemma is planning to launch a range of standalone cards and miscellaneous occasion captions, as well as gift wrap.
The collection will be available from September this year in independent stores, as well as some High Street retailers.
Bluw will develop a Pusheen gift range featuring mugs, aprons, egg cups, plates, air fresheners and mini hot water bottles, which is due to hit stores in autumn/winter this year.
Lastly, Kinnerton is planning a range of seasonal chocolate treats, including Easter eggs, Advent calendars and special products that are being kept a secret.
Sarah Fletcher, general manager at Fluid World, said: “The sheer diversity of the categories in which Pusheen has attracted strong licensee interest is proof of the wide appeal of this charming and delightful brand. We are looking forward to adding to this fast-growing list in the months to come.”
Fuad Khan, founding director of Word of Web, added: “Fluid World has done a great job of building a strong UK licensing base for Pusheen – and this is only the start. Pusheen’s universal appeal means we expect much more in the UK and similarly spectacular growth across many other markets which will soon be announced.”
Link to article in Licensing.biz
Poetic Gem, Fashion Lab and Fashion UK all on board as UK drive hots up.
A trio of apparel partners have signed up for hotly tipped digital brand, Pusheen.
Word of Web and UK agent Fluid World are starting to ramp up UK activity around the property, welcoming on board Poetic Gem, Fashion Lab and Fashion UK.
Poetic Gem will launch its line this month into fashion retailers including ASOS, targeting the young adult female audience.
Fashion UK will follow in May/June, producing an exclusive apparel range for Marks & Spencer. The collection will consist of nightwear, daywear, underwear and socks, primarily targeting tweens and young teens.
Meanwhile, Fashion Lab is gearing up for an autumn/winter launch of daywear, nightwear and swimwear for older girls.
Other new additions to the UK licensing programme include confectionery, stationery, greeting cards, home textiles, toiletries, watches, ceramics, jewellery and accessories.
Sarah Fletcher, general manager at Fluid World, commented: “Pusheen has quickly become a leader among digital characters in the UK.
“The strength of this Pusheen offering in apparel – and a number of other categories – is a strong indication of the impression the brand has made on licensees, consumers and retailers alike.”
Fuad Khan, founding director of Word of Web, added: “Together with Fluid World, we have built a great line-up with best-in-class licensees – as this apparel selection makes clear.
“With roots in new media, Pusheen is proving that both the game plan for consumer products and the way brands connect with the consumers is changing.”
Link to article in Licensing Source