Project: Leaps By Bayer

Film Concept and Production: Bears Calling Film Production

Paul Gerwien

DOP: Mathias Schoenigh

Postproduction: brickbeach, Juice, The Scope

Music Artist: Paul Kalkbrenner

Voiceover: Tony Hawk

In 2017, the German pharmaceutical conglomerate BAYER needed a branding video for their new initiative called LEAPS by BAYER.

Shot in the sale desert of Uyuni, Bolivia, the short movie was shot to depict the infamous attempt Ali made to jump the Lyon 25. An attempt that 13 years later Aaron “Jaws” Homoki landed.

The metaphor is to convey the culture of skateboarding, where skateboarders collaborate to do the tricks. The
Leaps by Bayer initiative is all about collaboration between medical research companies to tackle 10 human challenges in life science.

The video premiered at the prestigious SUMMIT event in Los Angeles on November 3 rd 2017 with a real size
installation of the Lyon 25 stairs.

In 2018, the video was awarded a bronze Cannes Health Lion.

So far, the Youtube video reached over 10 million views.